THE BRAND STORY
WHY Daring to Transcend™?
Did you know that Transcendence (or self-transcendence) is the highest human “need” on Maslow’s Hierarchy of Needs? No? Well, it is. The familiar triangle, created earlier in Maslow’s career, usually omits this highest level, which was added much later in his life.
The adjacent image is Maslow’s ultimate triangle, created around 1971.
The definition of his new tier: “Transcendence refers to the very highest and most inclusive or holistic levels of human consciousness, behaving and relating, as ends rather than means, to oneself, to significant others, to human beings in general, to other species, to nature, and to the cosmos.” *
It’s at this tier that our lives become imbued with a sense of meaning and purpose.
IN SIMPLE TERMS
“Transcendence of self—living at the level of Being . . .”*
Maslow believed, as do I, that to transcend actually extends our abilities beyond the realm of ordinary human consciousness. “Being” is living in connection to and alignment with the universal consciousness that encompasses all living things.
DARING TO TRANSCEND™ was born with the dream that all women leaders could lead from a place of power and confidence, being leaders rather than doing leadership.
But even more than that, the word “Daring” is included in the name because it takes something to Transcend. It’s not an easy path, but it’s a tremendously rewarding one. AND it requires taking risks. That’s why we focus on risk-taking as a foundational piece of our work. I’m not just a leadership coach. I’m a leadership coach who focuses on risk-taking because risk is at the union of success and fulfillment.
The upper triangle in the DARING TO TRANSCEND logo represents Maslow’s hierarchy, while the lower triangle shows the integration of the whole self into leadership and life. It also grounds the triangle firmly in the world. For it is in the physical world where we achieve our desired results and our fulfillment.
The mission of DARING TO TRANSCEND is to empower and guide women leaders to push beyond limitations in their leadership, career and lives via our proprietary Daring to Transcend Methodology. Together, we explore what matters, integrate the whole self, and dissolve boundaries holding us back from reaching our full potential.
*Maslow, A.F. The Farther Reaches of Human Nature, New York, 1971.